CE DESK 
TollBit names Harsha Subramaniam as Head of Partnerships for India to lead expansion and strengthen collaborations with publishers, creators, and tech platforms in the growing AI-driven market.
Harsha Subramaniam has joined TollBit, the top platform for publishers and creators to track, control, and monetize AI use of their content, as the India Head of Partnerships. Having worked in media and technology for more than two decades – from Meta, to Bloomberg, to CNBC – Harsha’s expertise is unparalleled. Most recently, he was leading Meta’s Global Content Strategy and played a key role in defining and driving Instagram’s creator economy initiatives.
Harsha will leverage his extensive experience to establish and strengthen strategic relationships with publishers, content creators, and technology platforms in the booming Indian market as he takes on a new function at TollBit. TollBit’s technology can overcome the challenges that arise from AI-powered solutions accessing content without appropriate attribution, enabling publishers to ensure that their intellectual property is protected and AI engagement is monetized through transformative solutions.
With the sharp increase in bot activity on the TollBit network by 2025, we are witnessing the critical need for modern content protection systems against AI bots. India has become the biggest ChatGPT market in the world, making Harsha an integral part of TollBit’s growth journey. Reporting to Josh Stone, Vice President and Head, Partnerships, Harsha will be responsible for driving growth, strategic partnerships, and ecosystem building to ensure content monetization in an AI-first digital world.
This alignment solidifies TollBit’s dedication to assisting Indian publishers and creators in navigating the intricacies of AI content usage and unlocking new avenues for monetization.
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