CE DESK 
Arpit Tyagi appointed Director – Client Services at The Trade Desk, bringing extensive experience in programmatic advertising to drive client success and innovation.
Arpit Tyagi has joined The Trade Desk as Director – Client Services. Arpit will now serve as a director for the widely renowned technology company With The Trade Desk’s focus on programmatic advertising, data-driven marketing, and similarly marketing solutions, Arpit will surely be aiding the company through his leadership and expertise. The appointment signifies a continued focus on The Trade Desk’s efforts to strengthen and improve partnerships with clients and media, as well as amplify the marketing outcomes for brands located both in India and globally.
The Trade Desk’s assorted clientele will be served better with Arpit in charge, considering he has a long history in the fields of advertising, programmatic solutions, and even in the management of clients. His experience with the both media agencies and the technology platform will be a great asset considering the modern complex advertising ecosystem. Arpit’s new focus will be to help clients boost the results on investment aquired from digital advertising through better media spending, as well as powerful data-driven advertising.
Arpit’s arrival is timely as brands have now understood the importance of measuring the effectiveness of advertising on its consumption and delivery on targeted, scalable solutions. The advertising industry has faced The Trade Desk’s innovations as the leading provider of global audience reach and insights. Under Arpit’s leadership, the client services division will enable stronger support for clients to adapt to the latest consumer behavior and the use of real-time bidding, omnichannel, and multi-platform campaign solutions.
Expressing his enthusiasm, Arpit Tyagi’s comments joining The Trade Desk meant the ability to work with clients and offering value through partnership collaborations. He aims to achieve business expansion and satisfaction for customers and clients while assisting The Trade Desk to maintain its stature as a leader and a dependable, proactive partner in dealings in the digital advertising landscape.
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