Wipro’s Chandrika Soap Outdoor Campaign Celebrates Double Ayurveda in Karnataka and Goa
CE DESK 
Laqshya Media Group leads Chandrika Soap’s outdoor push in Mangalore, Mysore, and Goa with eye-catching billboards and bus shelter ads in high-traffic areas.
Wipro Consumer Care & Lighting has launched a strategic month-long outdoor campaign for its iconic Chandrika Soap, bringing the allure of Ayurveda to key cities in Karnataka and Goa. The initiative is strategically designed to highlight the brand’s promise of “Double Ayurveda for Double Benefits”, a message that seamlessly blends tradition with the allure of modern personal care.
The campaign spans high-visibility locations in Mangalore, Mysore, North Goa, and South Goa, ensuring it connects deeply with both locals and travelers. From large-format billboards to bus queue shelters, the visuals are a part of the local culture. Familiar spots such as Mysore’s bustling Sayyaji Rao Road, Mangalore’s Kankanady Circle, and Goa’s scenic Panjim riverfront have been transformed into vibrant showcases for Chandrika, resonating with the local culture.
Staying true to its heritage, the campaign retains the brand’s signature green-and-gold palette, now paired with fresh, contemporary creatives. Striking imagery of golden coconut oil pouring from a cracked coconut against lush natural backdrops drives home the brand’s Ayurvedic roots. The inclusion of celebrity ambassador Keerthy Suresh adds to the visual appeal and strengthens recall.
The Game plan is simple blend strong branding with frequent exposure to keep Chandrika top of mind in regions that already value Ayurveda. By targeting busy urban areas and popular tourist hubs, the campaign is poised to engage consumers who not only appreciate but also seek out natural wellness solutions, reinforcing Chandrika’s commitment to natural care.
Executed in partnership with Laqshya Media Group, the project underscores Wipro’s efforts to keep Chandrika relevant in today’s fast-evolving personal care market. It’s more than just advertising it’s a reminder of the brand’s long-standing connection with purity, nature, and trust.
With its refreshed presence across Karnataka and Goa, Chandrika Soap is not just promoting a product it’s celebrating Ayurveda’s timeless benefits in a way that resonates with modern-day consumers.
