ITV Network Introduces NewsX World, a Game-Changing OTT News Platform for Connected TV Viewers

ITV Network has launched NewsX World, India’s first aggregated multi-channel news OTT application designed exclusively for Connected TVs (CTV). Unveiled in July 2025, this major move marks a significant leap in the way digital news is curated, consumed, and personalized for audiences across India and worldwide.

Key Features and Highlights:

Unified News Experience: NewsX World brings together ITV Network’s entire bouquet of nine channels including national flagships NewsX (English), India News (Hindi), the newly launched NewsX World channel, and six regional channels (India News Haryana, UP UK, Gujarat, MP CG, Punjab, and Rajasthan) into one seamless CTV app. Viewers get access to comprehensive, real-time news coverage spanning hyperlocal, national, and global updates.
Personalization through AI: The platform stands out for its cutting-edge AI-based recommendation engine, which learns from user behavior to deliver highly curated and relevant content. This means that whether viewers seek live news, breaking stories, opinion pieces, or major debates, their experience is individually tailored and constantly refined for greater engagement .
Technological Innovation: The app is available on popular CTV devices such as Android TV, Apple TV, LG, MI, and VU, ensuring wide accessibility. Its intuitive user interface supports effortless navigation, allowing both news enthusiasts and casual viewers to easily discover fresh content.
Strategic Vision: ITV Network aims to democratize news access and lead a shift from traditional to truly digital-first broadcasting. As noted by Akshansh Yadav, Chief Product & Technology Officer, and Abhay Ojha, Group CEO, the initiative is about breaking conventional news barriers, building a future-ready ecosystem, and positioning India as a global digital news leader .
National Recognition: The launch event was inaugurated by Prime Minister Narendra Modi, underlining the platform’s importance in India’s digital media evolution and its aspiration to convey authentic Indian stories to global audiences .

With NewsX World, ITV Network positions itself at the forefront of next-generation news broadcasting by merging trusted journalism with tech-driven personalization. The platform not only widens access but also redefines the digital news experience, making it immersive, interactive, and tailored for today’s connected audiences .

Here’s how NewsX World will change digital news consumption on CTV in India:

Centralized, All-in-One News Access:
By aggregating ITV Network’s entire suite of nine channels—including national, hyperlocal, and regional news—into a single CTV app, NewsX World removes the fragmentation common in digital news. Viewers can seamlessly switch between English, Hindi, and regional news from one convenient interface, expanding their exposure to diverse voices and stories.
Personalized News Experience Powered by AI:
The platform leverages an advanced AI recommendation engine that learns from each viewer’s interests and habits. This enables highly curated content feeds be it live updates, breaking news, debates, or special features leading to greater engagement and less time spent searching for relevant information. News becomes less generic and more tailored to individual needs.
Immersive and Interactive Interface:
NewsX World’s intuitive design for major CTV brands (Android TV, Apple TV, LG, MI, VU, etc.) brings broadcast-grade reliability to the digital space while enabling users, including families and casual viewers, to easily navigate, discover, and interact with news content on the largest screen at home.
Bridging Traditional and Digital:
With CTV’s growing penetration in Indian households, NewsX World bridges the best of traditional TV journalism with digital-first features. It fosters a more democratic and interactive news environment by making credible journalism widely accessible and easy to personalize in a way linear TV cannot match.
Global Access, Indian Stories:
The app lets Indians and global audiences access authentic Indian news and perspectives anywhere, with timely notifications and real-time updates, further narrowing the gap between local events and global awareness.