Flipkart’s vibrant new campaign featuring energetic seniors highlights how SuperCoins make shopping smarter, cooler, and more rewarding for all ages. Created by FCB Kinnect, the ad celebrates style, savings, and Flipkart Plus benefits.
Dadaji and Dadiji, a happy older couple, are the stars of the campaign. They break stereotypes by combining youthful energy with smart shopping. The ad starts with Dadaji skateboarding and watering plants on a busy semi-urban terrace. Then it moves into funny banter that shows how SuperCoins can get you an extra 5% off a wide range of items, including electronics, fashion, and everyday items. The happy story ends with a dance scene that makes the point that “SuperCoins matlab Super Savings.”
Customers earn Flipkart SuperCoins with every purchase. They can use these points to get discounts, special deals, and surprises in a variety of categories. This campaign focusses on the Flipkart Plus loyalty program, which keeps customers coming back by giving them perks like early access to sales, bank offers, and gift cards. This makes shopping both fun and rewarding.
A quick look at the campaign
The Flipkart SuperCoins campaign honours active seniors who embody smart, stylish, and rewarding shopping with Flipkart Plus. The brand does a good job of being inclusive and customer-focused by having relatable, lively main characters and stressing the importance of SuperCoins as a way to save money and earn rewards. The campaign’s interesting stories, cultural relevance, and strong loyalty program messages all work together to get more people to use Flipkart’s SuperCoins and make the brand more loyal across all age groups.
| spect | Details |
|---|---|
| Brand | Flipkart |
| Product/Service | Flipkart SuperCoins & Flipkart Plus Loyalty Program |
| Campaign Highlight | Features energetic seniors showcasing style and savings using SuperCoins for smarter shopping |
| Key Protagonists | Energetic seniors (Dadaji and Dadiji) |
| Agency/Creative | FCB Kinnect |
| Campaign Type | Television, Digital, Social Media |
| Marketing Strategies | Inclusive marketing, loyalty program promotion, intergenerational appeal |
| Distribution Channels | Flipkart e-commerce platform and partner brands |
| Unique Selling Points | SuperCoins loyalty rewards, early access to sales, exclusive discounts |
| Campaign Objective | Enhance brand loyalty and enc |
