Raj Nayak, former COO of Viacom18 and founder of House of Cheer, has launched a bold new venture called House of IP, in collaboration with YAAP Digital, a creative and tech-focused content company. Touted as the country’s first-of-its-kind Venture Studio, House of IP is set to redefine how cultural experiences are created, owned, and monetized—bringing together the worlds of entertainment, sports, music, and branded interactions under one innovation-first platform.
House of IP is built around a simple yet powerful idea: to create scalable and iconic intellectual properties (IPs) that go far beyond traditional content formats. The venture will focus on developing original, immersive, and monetizable experiences for brands, creators, and audiences, tapping into India’s rapidly expanding experience economy. Whether it’s high-impact content, live entertainment properties, or community-centric branded events, House of IP aims to craft cultural phenomena that live across platforms and evolve into long-term commercial assets.
At the heart of this new initiative is a strong partnership between storytelling and scale. Raj Nayak brings decades of media and entertainment expertise, while YAAP Digital powers digital-first execution, enabling IPs to thrive in both traditional and modern formats. Together, they will build a studio that sits at the intersection of culture and commerce.
Speaking on the launch, Raj Nayak said,
“This is about building powerful, ownable IPs that deliver real value to both audiences and brands. We see this as the next big leap in how creativity meets commerce—creating experiences that are not just consumed but deeply lived.”
House of IP will focus on both creating new IP and forming strategic partnerships. It will give its partners the tools they need to create, implement, and make money from their work. The company plans to open offices in Mumbai, Delhi, Bangalore, and Dubai, which shows how ambitious and global it is.
Raj Nayak is not only starting a business or brand with House of IP; he is also starting a cultural movement. This venture studio is at the intersection of storytelling, branding, and technology. Its goal is to shape the next era of Indian entertainment by turning ideas into immersive experiences that people remember and revisit.
