Celebrate Indian heritage with Birla Opus Paints’ ‘Duniya Ko Rang Do’ campaign, bringing Jaipur’s Hawa Mahal to life. Discover the creative agencies and visionaries behind this innovative paint industry initiative.
The Aditya Birla Group’s newest addition to India’s decorative paints market, Birla Opus Paints, has made a splash with its colourful new campaign film, “Duniya Ko Rang Do” (Colour the World). This eye-catching brand campaign features the beautiful Hawa Mahal in Jaipur, bringing the famous “Palace of Winds” to life with a colourful symphony and uplifting stories.
Leo India (Leo Burnett India), which is known for its strategic and artistic advertising, is the creative force behind this campaign. Zombie Studio, a world-famous animation studio based in Brazil, made the movie’s amazing high-definition 3D animation and immersive visuals. Famous music composer Ram Sampath wrote the campaign’s inspiring soundtrack, which gave the movie energy and emotion.
Brand leadership at Birla Opus Paints was very important to the success of this campaign. Rakshit Hargave, the CEO, came up with the creative idea, and Inderpreet Singh, the Head of Marketing, made sure that the message got across to people all over India, making “Duniya Ko Rang Do” a truly pan-Indian celebration.
The “Duniya Ko Rang Do” campaign shows how colour can change things in both old and new settings. The movie shows Jaipur’s famous Hawa Mahal in bright colours, showing how colours can bring new life to both buildings and cultural sites. The campaign does a great job of linking the brand’s cutting-edge vision with India’s rich history. Birla Opus is a name to watch in the paint business.
By focussing on Hawa Mahal, Birla Opus Paints not only shows off its Indian heritage, but it also connects with people who value tradition and creativity. The campaign shows that painting and picking colours is more than just a way to improve your home; it’s a way to celebrate culture, express yourself, and change.
Birla Opus Paints’ marketing strategy, which is led by visionary partners and creative agencies, successfully combines modernity with tradition to appeal to both homeowners and professionals.
People have liked the mix of old and new in the “Duniya Ko Rang Do” campaign on digital platforms.
For more information, and to view the stunning film, visit: Birla Opus LinkedIn.
