Aditya Rana has been appointed as AVP Marketing at IIFL Finance. With rich experience in digital and social media, he will lead the company’s social and influencer marketing initiatives.
Aditya Rana has been hired by IIFL Finance as the new AVP of Marketing (Head of Social and Influencer Marketing). Aditya has a lot of experience with digital communication and brand strategy. In his new job, he will be in charge of the company’s efforts to grow its social media presence and influencer-led projects.
Aditya has almost 20 years of experience in digital marketing. He has worked with top companies in the fields of telecom, media, finance, and entertainment. Before this, he was the General Manager and Social Media Lead at Vodafone Idea, where he was in charge of social strategy, campaign planning, and brand engagement for almost three years.
Before this, he worked as the AVP of Social Media at Logicserve Digital, the Senior Manager at Jack in the Box Worldwide, and the Social Media Manager at Republic World. Each of these jobs made him better at running campaigns, telling brand stories, working with influencers, and making content that gets results.
Aditya worked at CarWale.com and CNN-IBN during the early years of his marketing career, where he improved his skills in managing content and communicating online.
His job at IIFL Finance will be to create a strong influencer marketing ecosystem, encourage new ideas in digital stories, and make the brand’s voice louder on all platforms. The company wants to strengthen its bond with digital-first customers through engaging, relatable, and powerful social storytelling.
