Dentsu adds a new centre in Mumbai, India to its global network of innovation labs. This one will focus on AI, Web3, and other tech solutions that look to the future for brands around the world.
Dentsu, a huge company that does advertising and marketing all over the world, has announced the opening of a new centre in Mumbai, India as part of its global innovation lab network. This strategic move shows that Dentsu is even more committed to making cutting-edge solutions in new technologies like AI, Web3, and creative technology that looks to the future.
The new innovation lab will be an important part of Dentsu’s global R&D network, working closely with labs in Tokyo, London, and New York that are already there. The Indian hub, which is in Bengaluru, is expected to work on scalable prototypes and pilots that can power brand experiences of the future.
“India brings deep tech expertise, creativity, and a spirit of experimentation to the table. This lab will not only accelerate our innovation roadmap but also act as a springboard for co-creating disruptive solutions with clients,” said Jean Lin, Global President – Creative at Dentsu.
The India lab will prioritize areas such as:
- AI-powered personalisation and predictive analytics
- The metaverse and immersive digital worlds
- Using blockchain in marketing and building loyalty
- Eco-friendly technology and media solutions
Dentsu wants to change the way clients interact with customers in a world that is always connected by putting innovation right into campaign development and brand strategy.
This expansion makes India’s role in global innovation even more important. The country is now not only a delivery hub, but also a key engine for idea generation and invention.
Dentsu’s innovation lab in India could change the game for marketing that is ready for the future as agencies and brands try to stay ahead in the digital age.
