Tuborg has selected Lowe Lintas as its creative partner in India. The agency will drive integrated campaigns focused on youth culture and creative storytelling.
Tuborg, the globally recognized beer brand under Carlsberg India, has appointed Lowe Lintas as its creative agency in India. The mandate was secured following a rigorous multi-agency pitch process, positioning Lowe Lintas to lead Tuborg’s creative communications from its Gurgaon office.
As part of the new partnership, Lowe Lintas will develop integrated marketing campaigns that strengthen Tuborg’s youth-centric identity and expand its cultural footprint in the Indian market. The brand, known for its association with music, youth culture, and vibrant energy, aims to deepen its connection with the next generation of consumers through bold, strategic storytelling..
Partha Jha, Vice President – Marketing, Carlsberg India, expressed enthusiasm about the collaboration:
“In Lowe Lintas, we found a partner who not only understands the pulse of youth culture but also brings strategic depth and creative ambition to the table. Together, we look forward to shaping narratives that go beyond advertising and become a part of cultural conversations.”
Anurag Prasad, Chief Strategy Officer and Head of Lowe Lintas (Gurgaon), said this when he was given the creative mandate:
“Tuborg commands massive love and recall, yet it displays immense appetite for creative disruption. We’re super excited as this is an opportunity to not just craft powerful communication but create a cultural relevance that the Indian youth can own and contribute to.”
The account win marks a significant milestone for Lowe Lintas and is expected to yield high-impact campaigns that reinforce Tuborg’s dynamic brand persona in a competitive market.
