At customerengagement.net (Initiative of ACEF), we believe in recognizing not just outstanding campaigns – but also meaningful knowledge sharing that helps elevate the marketing and branding profession across regions.
That’s why we’re proud to feature this insightful six-part video series by Dr. Mir Damoon Mir, a prominent branding expert, strategist, and creative director with over two decades of experience. Dr. Mir has led award-winning projects for national and international brands and has served on the jury panels of several prestigious global marketing and communication awards.
In this exclusive video series, Dr. Mir breaks down one of the most commonly misunderstood areas in brand management: the different layers of brand change. From Brand Dynamics to Brand Transformation, each episode simplifies industry terminology in a way that’s accessible, actionable, and relevant — whether you’re a startup founder, brand manager, marketing executive, or part of a creative team.
While many of these concepts may seem basic to seasoned professionals, Dr. Mir recognized a recurring gap in understanding among decision-makers across the industry. This series was created to bridge that gap — with short, clear, and practical explanations that help align teams, sharpen strategies, and avoid the common misuse of terms like “rebranding.”
We’re also delighted to host this content in collaboration with ZIGMA8 Creative Agency — the award-winning agency founded and led by Dr. Mir. With over 100 accolades from prestigious international marketing and branding festivals, ZIGMA8 is known for its bold creative solutions, strategic clarity, and global-standard execution rooted in local insight.
We hope this series brings clarity to your next brand conversation — and inspires smarter, more strategic thinking in the ever-evolving world of marketing.
Thank you for the thoughtful introduction and the opportunity to share this series with a wider audience. My goal was simple: to bring clarity where confusion often lives — especially when it comes to terms like “rebranding” that get thrown around too loosely. I hope this helps more teams align, strategize better, and ultimately build stronger brands. Grateful for this platform and the collaboration with ACEF.