Bright Outdoor Media appoints Mukesh Sharma as CEO to lead its evolution into a full-service 360° marketing agency, expanding into PR, events, digital, and celebrity management.
Mukesh Sharma has been appointed as the new CEO of Bright Outdoor Media Limited. Sharma, a seasoned veteran of the media and advertising sector, brings a wealth of experience to the position, having held the position of Business Head at Mid-day Infomedia Ltd.
Bright Outdoor Media is getting ready for a significant transition with this strategic change in leadership. With services including print, television, radio, public relations, digital and social media management, celebrity management, event and exhibition services, and in-film branding, the company is moving beyond traditional outdoor advertising to become a 360-degree marketing solutions provider.
Speaking on his appointment, Mukesh Sharma shared:
“It’s an honor to lead one of India’s most respected outdoor media companies at such a pivotal time. Bright Outdoor has a strong legacy, and I look forward to steering its next chapter—one that is driven by innovation, diversification, and value-driven client solutions.”
With more than 419 outdoor hoardings totalling more than 386,000 square feet throughout Mumbai and exclusive rights to major transit networks, such as Western Railways and Navi Mumbai Metro Line 1, Bright Outdoor Media is bolstering its national presence with this move.
The company’s intention to combine traditional strengths with contemporary marketing trends is demonstrated by Sharma’s appointment, which gives clients access to a cohesive branding ecosystem under one roof.
