Starbucks teams up with MOMS to launch a 3D anamorphic billboard in Bengaluru’s Garuda Mall, promoting Blonde Roast espresso through immersive storytelling and outdoor innovation.
MOMS Outdoor Media Solutions, Madison World’s out-of-home (OOH) advertising division, has put up a stunning 3D anamorphic billboard for Starbucks India to promote its Blonde Roast espresso. The installation, which is in a prominent spot at Garuda Mall in Bengaluru, turns traditional OOH into an engaging, interactive experience.
The 3D billboard uses anamorphic visuals to make it look like coffee is being poured right out of the screen. This creates a sense of depth and motion that pulls shoppers and passersby into a moment of brand immersion. This creative execution not only grabs people’s attention, but it also shows that Starbucks is a high-end, experiential coffee brand that appeals to modern city dwellers.
Starbucks’ Blonde Roast is a lighter espresso that is known for its smooth, slightly sweet taste. The campaign’s creative execution highlights these traits by using golden visuals and smooth animation to show how smooth the roast is. The display is in a busy area, which makes it perfect for reaching the target audience: young, urban coffee lovers who care about both taste and experience.
This campaign is another successful example of how MOMS is changing outdoor media in India by using new technology and telling powerful stories. As 3D anamorphic displays become more popular in markets around the world, this local ad shows that Indian advertising is quickly catching up with global standards.
The Starbucks-MOMS partnership is a great example of experiential OOH marketing because it combines art, technology, and storytelling. It sets a new standard for how brands can use digital creativity to connect with people in real life.
