WPP Media tops India’s 2024 media agency rankings with $6.6B in billings, driven by GroupM, Mindshare, and data-led innovations in AI and regional growth.
WPP Media has reaffirmed its dominance in the Indian advertising industry, clocking an impressive $6.6 billion in media billings for 2024, according to the latest estimates. This milestone solidifies WPP’s leadership as the top media holding group in India — a position it has consistently held for over a decade.
The strong performance is largely credited to the collective efforts of WPP’s agency network, including GroupM, Mindshare, Wavemaker, and EssenceMediacom. These agencies played a pivotal role in managing end-to-end media strategies for some of India’s biggest advertisers across categories like FMCG, auto, telecom, tech, and e-commerce.
GroupM, the flagship media arm of WPP, was instrumental in driving billings through strategic investments in AI-powered media planning, performance marketing, and audience intelligence platforms. Its focus on regional penetration, retail media, and influencer marketing also enabled deeper engagement for brands, especially among mobile-first and vernacular-speaking consumers.
WPP’s ability to offer integrated, data-led, and platform-agnostic solutions allowed it to stay ahead of the curve in a fragmented media environment. In addition, the group’s early bets on Connected TV (CTV), e-commerce ecosystems, and content commerce helped clients navigate shifting media consumption trends effectively.
In 2024, India’s advertising market witnessed robust double-digit growth, with digital media overtaking television in overall ad spends. WPP’s agile model and tech-led infrastructure made it well-positioned to capture a significant chunk of this growth. The company also continued to invest in talent development, data science teams, and martech infrastructure, reinforcing its long-term strategy.
With strong tailwinds heading into 2025, WPP Media is expected to further expand its footprint through strategic partnerships, AI automation tools, and omnichannel media solutions tailored to India’s rapidly evolving consumer behavior. Its leadership not only reflects scale but a deep alignment with advertisers’ need for accountability, innovation, and ROI-driven planning.
