HP India names Ayushmann Khurrana as brand face, joined by Aparshakti in a new campaign, to deepen youth engagement after Ferrari and Real Madrid global tie-ups.
HP India has named Ayushmann Khurrana as the new face of the brand. This is part of the company’s plan to reach out to India’s digitally active and creatively driven young people. This move comes after HP worked with big names like Ferrari and Real Madrid around the world. It shows that the company wants to work with people who inspire innovation, performance, and cultural relevance.
Adding Aparshakti Khurrana, Ayushmann’s brother, to the campaign makes this partnership more interesting because it makes it more relatable and warm. The two of them represent HP’s brand values of authenticity and individuality.
Ayushmann is a National Award-winning actor and UNICEF India’s National Ambassador. He is known for telling stories that make people think about social issues. He has a lot of power in movies, youth culture, and public service, which makes him a strong voice for HP’s mission: to give people power through purposeful technology and creative expression.
The campaign is a new way for HP India to reach out to customers, combining stories that inspire people with useful information. It shows how HP’s different personal systems and technology solutions let people express themselves, learn, make things, and do things at home, school, or work.
Ajay Mehta, Senior Director of Marketing for HP India, says that this partnership fits with the brand’s belief that “technology should amplify self-expression and personal growth.” HP is using emotional storytelling that speaks to Gen Z and millennial consumers by bringing in people like Ayushmann and Aparshakti.
As HP changes from a hardware giant to a brand that promotes a healthy lifestyle and productivity, this partnership will be a key part of its marketing story in India.
