Maanesh Vasudeo is named Chief Business Officer of Social Beat. He brings extensive knowledge of media, technology, and brand development from his more than 20 years at Publicis, wunderman, and LS Digital.
In keeping with its high-growth trajectory, Social Beat has strengthened its leadership team with the announcement of Maanesh Vasudeo as its new Chief Business Officer (CBO).
Maanesh has more than 20 years of extensive experience working with some of the most well-known networks in the business, such as LS Digital Group and wunderman. He is renowned for his profound comprehension of the changing media, technology, and creative landscape and has a strong background in growing brands and providing integrated marketing solutions.
Maanesh has effectively led high-impact mandates throughout his career, assisting brands in a variety of categories in achieving exponential growth. He is a great asset to Social Beat’s leadership team because of his exceptional ability to match performance-driven strategies with business objectives.
Maanesh will concentrate on growing strategic alliances, improving integrated digital offerings, and accelerating growth at Social Beat. Clients are increasingly looking for full-funnel solutions that combine technology, creativity, and performance at the time of his appointment.
Maanesh has demonstrated success in creating scalable models for major brands, and he is expected to be instrumental in determining the course of Social Beat’s future success.
Vikas Chawla – Social Beat, Co-Founder
Excited to welcome Maanesh Vasudeo as our Chief Business Officer at Social Beat.
As we step into a new phase of growth, we knew we needed someone who understands the pulse of digital transformation, not just at a campaign level but at a business outcomes level.
Maanesh brings with him:
→ Over 20 years of experience across Publicis, WPP Group, and LS Digital Group
→ A deep understanding of what it takes to drive scale for large brands
→ Expertise in building integrated solutions across media, tech, and creative
→ A proven track record of managing high-growth mandates across categories
He will be working closely with Suneil, me and our core team to drive our vision forward, helping India’s top brands achieve tangible results through the convergence of creativity, media, influencers, and AI-led technology.
What stood out for us was Maanesh’s clarity and belief that great digital work doesn’t stop at reach or impressions but must drive measurable business outcomes.
This is perfectly aligned with our mission of ROI-driven marketing, and we’re confident that together, we will build even stronger client partnerships and results.
