ZEE has created R.I.S.E., a unified, results-driven omnichannel ecosystem that will change how brands are built by bringing together broadcast, OTT, digital, influencer, and music platforms.
ZEE Entertainment Enterprises Ltd. has made a big move to change the future of brand building by launching ZEE R.I.S.E., a groundbreaking, results-first omnichannel ecosystem. This project will give marketers and businesses a smooth, data-driven way to connect every touchpoint, from mass awareness to hyperlocal action.
R.I.S.E., which stands for Results, Integration, Strategy, and Engagement, is ZEE’s way of showing how integration and technology can help businesses get measurable results. ZEE is making a full-funnel solution by bringing all of its platforms together. This lets brands grow faster and smarter.
Some important things about ZEE R.I.S.E. are:
- Unified Ecosystem: This brings together broadcast TV, ZEE5 OTT, digital video, influencer networks, music, and on-the-ground events so that brands can reach people no matter where they are.
- Results-Driven: Uses advanced analytics and performance tracking to focus on real business growth, not just media impressions.
- Scalable and Smart: Every rupee spent is used in the best way possible, with campaigns designed to reach a lot of people and be very precise in a small area.
- Tech-Powered Storytelling: Uses new content, data, and AI to make brand experiences that are interesting and relevant across all channels.
Speaking on the launch, Ashish Sehgal, Chief Growth Officer, Zee Entertainment Enterprises Ltd
“ZEE is the only platform that offers a full-funnel ecosystem, spanning from awareness to action and from mass to hyperlocal reach, with a philosophy that we are here to sell ‘Growth’. We have brought all our platforms together – broadcast, OTT, Digital video, Influencers, Music, On ground – so that every rupee spent is scalable and smart.”
R.I.S.E. is not just a new product; it’s a big change in how brands spend money on media in India. ZEE is helping marketers build stronger, more resilient brands in a world that is changing quickly by breaking down barriers and encouraging collaboration across its many platforms.
With R.I.S.E., ZEE solidifies its place as a leader in media innovation by giving brands the tools, reach, and knowledge they need to get real business results in the digital age.
