Aamir Khan Productions And Excel Entertainment Join Forces For Microdramas
CE DESK 
Aamir Khan Productions and Excel Entertainment have joined forces to launch a microdrama platform, marking their entry into India’s fast-growing short-form entertainment market. The venture has been in development for some time and is designed as a mobile-first destination for short, episodic content.
The platform will combine existing intellectual property from both production houses with original stories created specifically for the microdrama format. It will also feature exclusive partnerships with prominent digital and YouTube creators.
Aamir Khan Productions is backed by actor and filmmaker Aamir Khan, while Excel Entertainment is co-founded by Farhan Akhtar and Ritesh Sidhwani. The partnership brings two established Hindi-film studios into the growing microdrama category.
The venture is expected to focus on premium, professionally produced microdramas, with emphasis on storytelling and production quality. Microdramas are mobile-first shows with short episodes and fast-paced narratives, designed for quick viewing on smartphones.
The companies have secured a partnership with a prominent telecom player to support distribution and expand consumer access. The platform is also in the process of signing exclusive content partnerships with established digital and YouTube creators.
Further details on the platform’s name, launch strategy, content slate and monetisation model are expected in the coming weeks. The venture may explore advertising-led distribution alongside longer-form streaming opportunities.
The move signals a major shift for Indian entertainment, as leading film production houses look to build premium short-form content beyond traditional cinema and long-format streaming.
