Aditya Joshi Returns To Cognex As Regional Demand Generation & Marketing Manager
CE DESK 
Aditya Joshi has been appointed Regional Demand Generation & Marketing Manager at Cognex Corporation. The move marks a return to the industrial machine vision company, where he previously spent more than eight years in sales development and marketing roles.
Joshi brings over 13 years of experience in B2B marketing and business development, including nine years in factory automation. His background spans demand generation, customer engagement, market research, sales enablement and campaign execution for industrial technology businesses.
Before this appointment, he worked at Frinks AI as Marketing Manager for India, ASEAN and Australia and New Zealand. He joined the company in August 2025, leading marketing campaigns, lead-generation activities, events and digital visibility initiatives across industrial AI and automation markets.
During his earlier tenure at Cognex, Joshi served as Senior Sales Development (Marketing) for India, ASEAN and ANZ from January 2023 to August 2025. He previously held the position of Sales Development Engineer (Marketing) – India from April 2017 to December 2022.
His responsibilities included generating sales opportunities, managing existing accounts, organising trade shows and executing seminars, webinars and customer-specific technology events. His earlier territory covered India, Sri Lanka and Bangladesh.
Joshi also held business development positions at TSL Consulting and Delmon Solutions. These roles involved lead nurturing, customer profiling, campaign analysis and supporting sales opportunities for enterprise technology products.
Headquartered in Natick, Massachusetts, Cognex develops machine vision systems, sensors and software for manufacturing and distribution. The company serves industries including automotive, consumer electronics and packaged goods, with operations in more than 30 countries.
