Wipro Consumer Care Hands OML’s Hypothesis Social And Influencer Mandate For Nine Brands
CE DESK 
Wipro Consumer Care appoints OML’s Hypothesis for nine brands as its social media and influencer marketing partner. Hypothesis, the creator marketing agency from Only Much Louder, will strengthen digital engagement across the company’s personal care, home care and wellness portfolio.
The mandate covers Safewash, Softouch, Maxkleen, Giffy, Glucovita, Sweet ‘n’ Healthy, JO, Chandrika and Soundarya. These brands serve different consumer needs, from home care and hygiene to personal care, wellness and beauty.
Hypothesis will lead creative strategy, content development, social media execution and influencer-led communication. The agency will create brand-specific content based on each brand’s positioning, target consumers and regional preferences.
The partnership will focus on creator-led storytelling that shows how the brands fit into everyday life. It will also aim to build stronger consumer connections through relevant, localised content across social platforms.
The appointment marks a renewed push by Wipro Consumer Care to build the digital presence of its established brands. It also reflects the growing importance of influencer marketing, short-form content and community-led communication in India’s FMCG sector.
Hypothesis is OML’s creator marketing business. It uses data-led influencer strategies to help brands improve audience engagement and campaign performance. The agency works with brands and agencies across markets, combining creator insights with marketing technology.
The win adds to Wipro Consumer Care’s broader marketing investments. Earlier in 2026, the company consolidated its media mandate with Wavemaker, a WPP Media brand, covering media strategy, investment and activation across traditional and digital platforms.
With Hypothesis now managing social and influencer marketing for nine brands, Wipro Consumer Care is expected to deepen its creator-led approach and build more consistent, regionally relevant digital communication across its portfolio.
