Harshit Bhatnagar Elevated To Deputy General Manager – Media At Honasa Consumer
CE DESK 
Harshit Bhatnagar has been promoted to Deputy General Manager – Media at Honasa Consumer Ltd. He moves up from his earlier role as Senior Manager – Media at the parent company of Mamaearth, The Derma Co, Aqualogica and BBlunt.
He has spent more than three years at Honasa Consumer, where he has helped shape media planning and execution across the company’s personal care and beauty portfolio.
In his expanded role, Bhatnagar will continue to focus on integrated media strategy, performance marketing and data-led media investments. His work includes aligning media plans with brand goals, audience research, campaign planning and cross-channel media buying across digital, television, radio, print and out-of-home.
At Honasa, he has managed media for Mamaearth, The Derma Co, Aqualogica and BBlunt. His responsibilities include full-funnel campaign planning, media mix modelling, campaign optimisation, performance measurement and identifying partnerships and sponsorships that improve brand visibility.
Bhatnagar has also led data-driven initiatives at Mamaearth. According to his LinkedIn profile, he worked on a Google Ads Data Hub project that increased audience overlap between branding and performance campaigns from 4% to 10%. He has also used A/B testing, machine learning, Amazon DSP campaigns, geo-lift studies and brand-lift research to improve campaign outcomes.
Before joining Honasa Consumer in March 2023, Bhatnagar worked with GroupM, where he handled programmatic campaigns and media strategy for brands including Coca-Cola, Uber, BMW, Emami, Urban Company and Dyson. He also worked at IPG Mediabrands and Publicis Media earlier in his career.
His elevation reflects Honasa Consumer’s focus on performance-led, data-driven marketing. As Deputy General Manager – Media, Bhatnagar is expected to play a larger role in strengthening media efficiency and supporting growth across the company’s brand portfolio.
