Himalee Shah Appointed Head – Public Relations & Communications at Banijay Asia and Endemol Shine India
CE DESK 
Banijay Asia and Endemol Shine India have appointed Himalee Shah as Head – Public Relations & Communications and will lead the PR and communications mandate for both production companies.
In her new role, Shah will oversee communications across Banijay Asia and Endemol Shine India’s scripted productions, unscripted formats and reality television properties. Her mandate includes strengthening brand visibility, media relations and the storytelling around the companies’ content slate.
Shah joins after more than seven years at Prime Video and Amazon MGM Studios. She most recently served as International Publicity Lead and PR Manager – Indian Originals, leading publicity and communications strategies for the platform’s Indian original slate.
At Prime Video, she progressed through roles including PR Specialist, PR Manager and International Publicity Lead and PR Manager – Indian Originals. Her work focused on entertainment publicity, international communications and reputation management for local original titles.
Shah was also Associate Manager – PR and Communication at The Walt Disney Company India, where she managed publicity and corporate communications for Disney and its brands.
Her career also includes leadership and consulting roles at IdeateLabs, Communicate India, Weber Shandwick, EveryMedia Entertainment Marketing, id8 Media Solutions, Nine Winds Media and Imagesmiths.
Shah has worked on publicity campaigns for major entertainment properties, including Dangal, The Jungle Book, Moana, Black Panther, Avengers: Infinity War, Coco and Star Wars: The Last Jedi.
Her appointment strengthens Banijay Asia and Endemol Shine India’s communications leadership as Indian entertainment expands across streaming, television, reality formats and global audiences.
