Black Dog Teams Up With Manish Malhotra for Limited-Edition Festive Pack
CE DESK 
Black Dog Triple Gold Reserve Scotch Whisky has partnered with fashion designer Manish Malhotra for a limited-edition festive pack. The collaboration brings together the whisky brand’s heritage and Malhotra’s couture-inspired design language.
The festive pack uses a gold-on-gold palette. It features floral patterns, botanical forms and ornamental motifs inspired by Indian festive design.
The artwork appears on both the outer monocarton and the accompanying glass. The floral design flows across both elements, creating a connected and premium visual identity.
The limited edition is positioned as a premium festive gifting option. It is a packaging-led collaboration rather than a new whisky variant, with the liquid inside remaining unchanged.
Manish Malhotra said Celebrations have always held a special place in my design journey. So much of my work has been about creating for moments that bring people together, from bridal and festive couture to the occasions that become a part of our most cherished memories. Collaborating with Black Dog felt like a natural extension of that journey. What drew me to the brand was its strong heritage, appreciation for craftsmanship, and its understanding of how the right details can elevate a moment. Bringing our two worlds together has been an opportunity to create something that feels distinctive yet authentic to both, with a shared appreciation for celebrating the moments that matter.
Varun Koorichh, Vice President – Marketing, International Whiskies, Diageo India, said The festive season is a time when we slow down, come together and savour the moments that make celebrations memorable, which is what Black Dog stands for. Bringing Manish Malhotra on board felt like a natural fit, given how closely his work has become associated with some of India’s most memorable celebrations. His design sensibility has enabled us to take Black Dog Triple Gold Reserve beyond the whisky itself, creating a limited-edition expression that adds a new dimension to gifting, entertaining, and celebrating during the festive season
The collaboration strengthens Black Dog’s festive marketing strategy. It positions the whisky as a collectible gift for entertaining, celebrations and premium gifting during the festive season.
By working with Manish Malhotra, Black Dog is targeting consumers who value design, luxury and shared celebrations. The limited-edition pack is designed to be admired, shared and kept as a festive keepsake.
The partnership also reflects a wider trend in India’s premium alcohol market, where brands are using designer collaborations and limited-edition packaging to stand out during the festive gifting season.
