Karan Arora Joins Volvo Auto India as Director, Marketing & PR
CE DESK 
Karan Arora has joined Volvo Auto India as Director, Marketing & PR, bringing over 15 years of experience across luxury automotive and premium real estate sectors. In this new role, he will lead the Swedish carmaker’s marketing strategy, brand communications, and public relations efforts in India.
Arora most recently served as Vice President – Marketing at Krisumi Corporation, an Indo-Japanese real estate joint venture, where he oversaw brand strategy, integrated campaigns, PR, digital, and channel partner engagement. Before that, he spent more than six years at Audi India as Head of Marketing Communications & Experiential, driving brand launches, high-profile events, and owner experience programmes. His automotive background also includes a stint as Regional Business Manager, North India, at Jaguar Land Rover.
Beyond luxury cars, Arora has held senior marketing roles at Godrej Properties, Central Park, and Smartworld Developers, working across ultra-luxury to premium residential segments. He also led marketing for GROHE and American Standard at LIXIL India, strengthening his expertise in premium consumer brands.
Arora holds an MBA from the International Management Institute (IMI), New Delhi, and a Bachelor of Technology from UIET, Panjab University. His work has been recognised with the Times Leaders of Tomorrow award in 2024 and an ET Brand Equity award for Exemplary Leadership & Contribution to Marketing in Real Estate in 2026.
His appointment comes as Volvo Auto India continues to expand its brand presence and product portfolio in the competitive Indian luxury car market. With deep experience in experiential marketing, brand storytelling, and customer engagement, Arora is expected to strengthen Volvo’s positioning among affluent, design-conscious buyers.
