Kiran Thakur Joins Hershey India as Category Lead
CE DESK 
Kiran Thakur has started a new position as Category Lead – Chocolate & Gifting at Hershey India, taking on a key role in the company’s brand and category management function.
In the new role, Thakur is expected to work on category strategy, brand development and go-to-market planning for Hershey India’s chocolate and gifting portfolio. The position will also involve understanding consumer needs, identifying growth opportunities and strengthening the company’s presence across retail and digital commerce channels.
Before joining Hershey India, Thakur worked with Tata Consumer Products and Unilever. Her experience includes managing consumer-focused marketing initiatives, developing communication platforms and supporting business growth through structured category planning. These skills are relevant to the fast-moving consumer goods sector, where chocolate brands compete through product innovation, strong visibility and emotional storytelling.
Chocolate and gifting remain closely linked in India, especially during festivals, celebrations and special occasions. Category leaders are using seasonal packs, limited-edition products, premium formats and digital campaigns to connect with different consumer groups.
Thakur’s appointment comes as Hershey India continues to build its presence in the Indian confectionery market. The company operates across chocolate, candy and gifting segments, with its portfolio aimed at everyday consumption as well as celebratory moments.
Her focus on consumer insights and brand growth could support Hershey India’s efforts to expand the chocolate and gifting category through sharper positioning, stronger retail execution and more relevant consumer engagement.
