Zee Appoints Dimple Asher as Associate Director – Marketing & Comms (Revenue)
CE DESK 
Zee Entertainment Enterprises has appointed Dimple Asher as Associate Director – Marketing & Comms, Zee Network (Linear TV & Digital). In this role, Asher will work across Zee Network’s linear television channels and ZEE5 digital business, with responsibilities spanning trade marketing, strategic partner engagement, sales-led brand initiatives, and integrated market activations.
Asher will report to Raj Kiran Shrivastav, EVP – Sales Planning & Strategy, Zee Network. Her mandate focuses on strengthening revenue marketing, distribution marketing, and B2B affiliate initiatives across Zee’s multi-platform ecosystem.
Asher joins Zee after nearly two years at JioStar, where she served as Lead – JioStar Linear TV Channels Ecosystem (Distribution Marketing). Prior to that, she was National Lead – B2B Affiliate Marketing (Broadcast Channels Distribution) at IndiaCast Media Distribution. Her earlier roles include Network Marketing Lead at Q TV, Brand Marketing Specialist at Shemaroo Entertainment, Project Manager – Marketing Communication at Jio, and Senior Executive – Creative Service at Reliance Industries. She has also worked with PODS Solutions and Pidilite Industries.
The appointment comes as Zee Entertainment continues to bolster its marketing and commercial leadership across linear TV and digital platforms, aligning trade marketing with broader sales and brand strategies.
