Vijay Deverakonda Launches Unisex Skincare Brand Unhype as Co-Founder
CE DESK 
Vijay Deverakonda has entered the skincare market with a new brand called Unhype. The actor is not just the face of the brand. He is a co-founder and co-builder of the venture. Unhype was officially launched on September 11, 2026. The brand is positioned as a functional skincare line for young Indian consumers. It focuses on simple, effective, and affordable everyday skincare
Deverakonda said he was deeply involved in the product development process. He worked with a team that has its own R&D and manufacturing facilities. The actor personally tested every version of the formulations on his own skin for nine months. He only decided to launch the brand after he was satisfied with the results. This hands-on approach sets Unhype apart from many celebrity-led ventures.
Unhype is a unisex brand targeted at consumers between 18 and 30 years of age. The products are designed for Indian conditions. These include heat, humidity, sweat, sun exposure, pollution, and hard water. At launch, the brand is offering two three-step routines. Each routine includes a face wash, moisturiser, and sunscreen. The Acne Safe routine is for oily and acne-prone skin. The Brightening routine targets tan and dullness. Each routine is priced at ₹1,299.
The brand’s tagline is “No BS. Only what works.” This reflects its promise of transparency and efficacy. Deverakonda said the idea was to make skincare easy and something people can start using from a young age. Unhype will be available online. Pre-booking started on September 11, 2026. Shipping is scheduled to begin from September 21, 2026. With this launch, Vijay Deverakonda joins a growing list of Indian celebrities entering the beauty and personal care space.
