UltraTech Cement has reappointed Vivek Agrawal as chief marketing officer
CE DESK 
UltraTech Cement has decided to continue with Vivek Agrawal as its chief marketing officer, approving his reappointment for another two-year term. The move underlines the company’s preference for continuity in a senior role that supports brand growth, market strategy, and customer engagement.
Agrawal’s new term will begin on January 1, 2027 and run until December 31, 2028, subject to shareholder approval. He will also continue as Whole-time Director and Key Managerial Personnel, keeping him central to the company’s leadership structure.
The decision was taken by UltraTech’s board after a recommendation from the Nomination, Remuneration and Compensation Committee. This kind of extension usually signals confidence in existing leadership, especially when a company is managing scale, brand visibility, and long-term business priorities.
Agrawal has spent more than three decades with the Aditya Birla Group and has been associated with UltraTech’s cement business for a long time. His experience across marketing and leadership roles has made him a steady figure in the company’s external and internal communication strategy.
The reappointment comes at a time when UltraTech is working through continued expansion and a competitive market environment. Retaining experienced leadership in marketing can help the company strengthen its positioning while supporting broader business goals.
