Trupti Mali Promoted to Vice President at Interactive Avenues
CE DESK 
Interactive Avenues, the digital agency arm of IPG Mediabrands India, has promoted Trupti Mali to the position of Vice President, elevating her leadership role across integrated digital media strategy and client servicing.
Mali brings more than 15 years of digital media and marketing experience. She has been associated with Interactive Avenues for nearly nine years, having joined the agency in February 2018 as Group Head. Over her extensive tenure at the firm, she steadily rose through key leadership ranks, serving as Senior Group Head, Media Director, and most recently as Associate Vice President since April 2023.
During her time at Interactive Avenues, Mali has played a pivotal role in formulating 360-degree digital media strategies, large-scale media planning and buying frameworks, cross-channel campaign execution, and publisher negotiations. Her expertise spans performance marketing, social media creation, data-driven brand activations, and competitive market research for major brand portfolios.
Prior to joining Interactive Avenues, Mali served as Group Head at Omnicom Media Group for over three years. Her previous professional experience also includes client management and digital communications roles at MSL Group, Ketchum Sampark, and Pigtail Pundits. She holds a post-graduate qualification in Advertising and Public Relations from K C College of Management Studies and is certified in Facebook Blueprint Media Planning and Google Ads.
In her elevated role as Vice President, Mali will drive strategic media growth, cross-functional collaboration, and client relationship management. Her promotion reinforces Interactive Avenues’ commitment to nurturing home-grown talent and scaling data-led media solutions across Indian markets.
