Too Faced India Unveils Born This Way Concealer Campaign Featuring Sahher Bambba
CE DESK 
Too Faced India has unveiled its latest campaign for the Born This Way Super Coverage Multi-Use Sculpting Concealer, featuring actress Sahher Bambba. The campaign celebrates the idea of “flawless-looking skin that still looks like skin”, bringing to life the effortless, skin-like finish that has made Born This Way a beloved Too Faced complexion essential.
Through Bambba’s modern, confident sensibility, the campaign showcases how the concealer can enhance the complexion while allowing individuality to shine through. Captured through intimate beauty close-ups and a seamless complexion transformation, the film follows Bambba as she incorporates the concealer into her everyday makeup routine, demonstrating its versatility across multiple use cases.
From concealing and brightening to sculpting and highlighting, the campaign demonstrates the multi-functional capabilities of the Born This Way Super Coverage Multi-Use Sculpting Concealer, while keeping the final look naturally perfected and photo-ready. The product is positioned as a concealer/makeup hybrid that delivers full coverage with a natural finish, suitable for modern consumers seeking both performance and authenticity in their complexion products.
Product Positioning and Benefits
The Born This Way Super Coverage Multi-Use Sculpting Concealer is formulated to cover, contour, highlight, and retouch with a super-perfecting, natural finish. The ultimate multi-use formula is designed for a modern, hydrated, photo-ready complexion, offering full coverage with longwear properties. The product is available in both full-size and mini formats, making it accessible for everyday makeup routines as well as on-the-go beauty kits.
Talking about being part of the campaign, Sahher Bambba shares, “For me, makeup has always been about enhancing who you are, not changing who you are. That’s what I love most about Too Faced’s Born This Way Super Coverage Multi-Use Sculpting Concealer – it gives me confidence of flawless-looking skin while still feeling lightweight and natural. I’m thrilled to partner with Too Faced on this campaign and celebrate beauty that feels authentic, effortless, and unapologetically you.”
Pricing and Availability
The Born This Way Super Coverage Multi-Use Sculpting Concealer is priced at ₹2,700 for the full-size 13.5 ml format and ₹1,450 for the mini 2 ml version. The product is available at Nykaa stores and Nykaa.com, Sephora India stores and Sephora.nnnow.com, Tira stores and Tirabeauty.com, as well as select retail counters across India, ensuring wide accessibility for beauty enthusiasts seeking premium complexion products.
The campaign aligns with Too Faced’s broader Born This Way collection philosophy, which includes foundations, concealers, powders, highlighters, and eyeshadows designed to enhance natural beauty while maintaining a cruelty-free positioning. The concealer’s emphasis on skin-like finish and multi-use functionality reflects growing consumer demand for products that deliver both performance and authenticity in everyday makeup routines.
Sahher Bambba said, “For me, makeup has always been about enhancing who you are, not changing who you are. That’s what I love most about Too Faced’s Born This Way Super Coverage Multi Use Sculpting Concealer. It gives me confidence of flawless looking skin while still feeling lightweight and natural. I’m thrilled to partner with Too Faced on this campaign and celebrate beauty that feels authentic, effortless, and unapologetically you.”
