Samsung’s “Bas Aage Dekh” Campaign Positions Galaxy F70 Pro 5G As India’s Creator Phone
CE DESK 
Samsung India has launched a new brand campaign, #BasAageDekh, to introduce the Galaxy F70 Pro 5G, positioning the device as the definitive smartphone for India’s next generation of content creators. The campaign’s rallying cry urges young talent to look beyond limitations and focus on possibility, reflecting Samsung’s belief that while talent is universal, opportunity should be too.
Built around the idea of “the creators’ phone”, the campaign highlights how the Galaxy F70 Pro 5G is engineered to support the full creator workflow shooting, editing, uploading and sharing without bottlenecks. Creative films and social assets showcase scenarios such as low-light selfies, long shooting sessions and on-the-go editing, tying them to features like the segment-first HDR selfie camera, 120Hz Super AMOLED display and a 6,000mAh battery designed to last through a day of content creation.
The Galaxy F70 Pro 5G, launched in India in early August 2026, sits in the upper mid-range segment with a starting price of ₹25,999 (with launch offers bringing the effective price down to ₹23,999 for the base variant). It packs a Snapdragon 6 Gen 3 chipset, up to 8GB RAM, 256GB storage, a 50MP OIS triple rear camera and a 12MP front camera with HDR support, along with six years of OS and security updates. Samsung is also promoting Galaxy AI features such as Circle to Search, AI Voice Transcription and Now Bar as tools that can help creators work faster and smarter.
By coupling the #BasAageDekh narrative with creator-centric specs and AI capabilities, Samsung is aiming to own the “creator phone” conversation in India’s competitive mid-range 5G segment, especially among Gen Z and young millennials who build audiences on short-video and social platforms.
