Gresbond by Kajaria names Ranveer Singh as brand ambassador
CE DESK 
Gresbond by Kajaria, the tile-fixing solutions brand from Kajaria Ceramics Limited, has appointed Bollywood actor Ranveer Singh as its brand ambassador.
Singh will headline the brand’s new multimedia marketing campaign titled Tile Expert Ka Tile Adhesive, scheduled for a nationwide launch on October 16, 2026. The partnership extends Singh’s ongoing association with the Kajaria brand portfolio, building on his established role in promoting Kajaria Ceramics and its bathware offerings.
The upcoming campaign aims to highlight the critical role of specialized tile adhesives in ensuring long-lasting strength, surface grip, and seamless installation for modern residential and commercial spaces. The creative strategy emphasizes that superior tile laying requires polymer-modified fixing formulations developed specifically by tile industry specialists.
Gresbond offers a comprehensive portfolio of construction chemicals, including polymer-modified tile adhesives, epoxy grouts, surface cleaners, and professional installation tools. The segment has witnessed steady growth supported by Kajaria’s nationwide dealer network, mason engagement programs, and expanded manufacturing operations in Rajasthan.
As India’s leading ceramic and vitrified tile manufacturer, Kajaria Ceramics looks to leverage Singh’s high-energy persona and mass appeal to educate homeowners, architects, and contractors about modern adhesive technology. The high-decibel campaign will roll out across television, digital platforms, outdoor hoardings, and retail touchpoints.
