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honali Chakravarty United Breweries communications
2 minutes read
  • People Movement Tracker

United Breweries Taps Shonali Chakravarty To Head Communications, Sustainability And CSR

CE DESK August 13, 2026 0
United Breweries (a HEINEKEN company) has appointed Shonali Chakravarty as Communications, Sustainability & CSR Leader for India,...
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Amagi Media Labs
2 minutes read
  • Reports & Insights

Amagi Media Labs Q1 FY27: Streaming Revenue Up 39% As 80+ Advertisers Come Onboard

CE DESK August 13, 2026 0
Amagi Media Labs reported 39% growth in streaming revenue and over 80 advertisers on its platform in...
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Pirojsha Godrej To Assume Role Of Executive Chairperson At Godrej Industries
2 minutes read
  • People Movement Tracker

Godrej Industries Appointments Pirojsha Godrej As Executive Chairperson

CE DESK August 13, 2026 0
Godrej Industries has approved Pirojsha Godrej’s appointment as Executive Chairperson from August 14, 2026, succeeding Nadir Godrej...
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Cars24 boat Gurugram flooded road
2 minutes read
  • Marketing

Cars24’s Boat Stunt On Flooded Gurugram Road Sparks Debate And Clarification

CE DESK August 13, 2026 0
Cars24 placed a branded boat on a waterlogged Gurugram road as a monsoon stunt, triggering viral attention,...
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Avik Chatterjee CEO Speciality Restaurants
2 minutes read
  • People Movement Tracker

Avik Chatterjee Takes Over As CEO Of Speciality Restaurants Limited

CE DESK August 13, 2026 0
Speciality Restaurants has appointed Avik Chatterjee as CEO from June 1, 2026, as part of a planned...
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Varidhi Agarwal AVP Sony Vizha
2 minutes read
  • People Movement Tracker

SPNI Promotes Varidhi Agarwal As AVP And West Region Head For Sony Vizha

CE DESK August 13, 2026 0
Sony Pictures Networks India has elevated Varidhi Agarwal to AVP and West Region Head for its upcoming...
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ZEISS Vision Care OOH campaign Mumbai
2 minutes read
  • OOH

ZEISS Takes Vision Care Message To Mumbai Streets With Large-Scale OOH Push

CE DESK August 13, 2026 0
ZEISS Vision Care India has launched an eight-billboard outdoor campaign at Bandra’s Turner Road, urging commuters to...
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Burson, the global communications agency purpose-built to create value for its clients through reputation, today announced it has acquired Limbik Inc., the cognitive-AI company behind Decipher, Burson's predictive intelligence platform that forecasts how communications will resonate with audiences operating in more than 60 markets globally. The acquisition reflects Burson's continued investment in AI capabilities that help clients navigate reputation, communications and stakeholder trust in an increasingly complex information environment. Limbik and Burson co-developed Decipher’s proprietary IP over the past two years, giving Burson a first-mover position in AI-native audience intelligence within a broader product suite that also includes Sonar, Reputation Capital and The Fount. The acquisition brings Limbik's proprietary cognitive AI capabilities, engineering team and AI research team fully in-house, allowing Burson to accelerate product integration and development across its entire innovation suite. This enables the ability to capture the full value of the Decipher platform across the WPP network via WPP Open. "Decipher has become foundational to how we help clients build, protect and prove the value of their reputation in real time," said Corey duBrowa, CEO of Burson. "Bringing Limbik's team and technology on board at Burson lets us build solutions faster for our clients and own our future technology roadmap. This work isn’t a separate service line item anymore. It's foundational to every piece of client work we do, and it's how we help clients lead, not just adapt, in the intelligence era. This move ensures faster answers, sharper judgment and a predictive, ‘see around corners’ edge we can put directly in our clients' hands, no matter where in the world we're working or what problem we're helping them solve." Decipher forecasts how communications will resonate with audiences, predicting the virality and believability of messaging to determine impact before it reaches the market. The technology serves as the predictive engine behind Burson's AI-enabled ecosystem, powering the agency's work across GEO, Reputation Capital, Culture Up and influencer strategy. Limbik co-founders Zach Schwitzky and Josh Levin will join Burson as Global Head of Innovation, AI Platforms and Products and Global Head of Innovation, Clients & Growth, respectively reporting to Global Chief Innovation Officer, Chad Latz. The broader Limbik team will join Burson’s Innovation team to build and expand AI advisory and product capability across the entire company. "Every firm in the industry is guessing how audiences will react. We built the cognitive framework that knows," said Zach Schwitzky, co-founder and CEO of Limbik. "With Decipher, Burson didn’t just add a tool. It activated a model for how real audiences around the world respond to information. At Limbik, we set out to build the AI infrastructure that the world's most influential agency runs on and the intelligence behind how it shapes and protects reputation at scale. Burson understood that before anyone else, and this is what setting the standard looks like.” “With this acquisition, Burson continues building a standing innovation arm within our walls, designed to continuously generate, test and integrate new AI products across every practice, every geography and the entire communications and creative workflow," said duBrowa. "This is how we set the agenda for the industry - not by adapting to how AI changes communications but pioneering and proving what that change looks like.”
3 minutes read
  • Media

Global communications agency Burson has acquired cognitive AI company Limbik

CE DESK August 13, 2026 0
Global communications agency Burson has acquired cognitive AI company Limbik, the co-creator of its Decipher predictive intelligence...
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IndusInd General Insurance gratitude campaign
2 minutes read
  • Advertising

IndusInd General Insurance Launches Digital Campaign On The Power Of Gratitude

CE DESK August 13, 2026 0
IndusInd General Insurance’s new digital film uses a simple cab ride to show how a genuine “thank...
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Nikhil Kant Meta consumer marketing
2 minutes read
  • People Movement Tracker

Nikhil Kant Joins Meta In Consumer Marketing Role

CE DESK August 13, 2026 0
Brand marketing leader Nikhil Kant has moved to Meta in a consumer marketing role based in Gurugram,...
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Galaxy-F70-Pro-5G-creators-campaign-India
2 minutes read
  • Advertising

Samsung’s “Bas Aage Dekh” Campaign Positions Galaxy F70 Pro 5G As India’s Creator Phone

CE DESK August 12, 2026 0
Samsung India’s #BasAageDekh campaign launches the Galaxy F70 Pro 5G as a creator-first smartphone with HDR selfie,...
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Tata Motors CV Q1FY27 revenue up 19%
2 minutes read
  • Reports & Insights

Tata Motors CV Posts 19% Revenue Jump in Q1 FY27, Profit Surges 83%

CE DESK August 12, 2026 0
Tata Motors Commercial Vehicles reports Q1 FY27 revenue growth of 19% to Rs 20,667 crore and 83%...
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Vinay Pillai as CEO of Pocket Aces
2 minutes read
  • People Movement Tracker

Saregama Appoints Vinay Pillai as CEO of Pocket Aces

CE DESK August 12, 2026 0
Saregama India announces leadership succession at subsidiary Pocket Aces: Vinay Pillai promoted from CBO to CEO
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Abhishek Bansal CEO InsuranceDekho
2 minutes read
  • People Movement Tracker

InsuranceDekho has promoted Abhishek Bansal from Chief Revenue Officer to CEO – Insurance Business

CE DESK August 12, 2026 0
Insurtech firm InsuranceDekho has promoted Abhishek Bansal from Chief Revenue Officer to CEO – Insurance Business, strengthening...
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HOMEFOIL taps Kareena Kapoor Khan
3 minutes read
  • Advertising

HOMEFOIL Enlists Kareena Kapoor Khan To Showcase Premium Food Wrapping Range

CE DESK August 12, 2026 0
HOMEFOIL has launched a new campaign with Kareena Kapoor Khan to highlight its premium aluminium foil and...
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Too Faced India Born This Way concealer Sahher Bambba
3 minutes read
  • Marketing

Too Faced India Unveils Born This Way Concealer Campaign Featuring Sahher Bambba

CE DESK August 12, 2026 0
Too Faced India launches Born This Way Super Coverage Multi-Use Sculpting Concealer campaign with actress Sahher Bambba,...
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Miles Ahead – The Quiz Challenge
Zee Launches 'Zee Immerse' for Inclusive Branded IP Creation

ZEEL Launches ‘Zee Immerse’

Beats and Travis Scott

Beats and Travis Scott Unite for ‘Dare to Dream’ – A Cinematic Anthem of Belief and Ambition

Alchemist Marketing Solutions Acquires Brand Triton for Strategic Expansion

Alchemist Marketing Solutions Acquires Brand Triton for Strategic Expansion

Historic DDB logo alongside Omnicom and IPG logos symbolizing major merger and rebranding in advertising

Omnicom to Retire Iconic DDB Brand Amid IPG Merger 

Apple Maps ads in search results

Apple Maps may soon bring ads to search results in major services push

customer engagement Humans of Bombay launches The Human Company

Humans of Bombay evolves into The Human Company, a full-stack digital content and brand solutions co

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