Fevicol MR Brings Spider-Man Into the Craft Room

Fevicol MR has launched a new special edition range inspired by Marvel’s Spider-Man, adding a playful superhero twist to everyday craft activities. The packs are designed to make school projects and creative play more exciting while connecting with young fans through a character they already love.

The launch includes four specially designed packs featuring Spider-Man artwork and QR codes that unlock craft tutorials. This combination of packaging and digital content gives children an interactive experience, helping them learn simple DIY ideas while building confidence with hands-on activities. It also reflects how consumer brands are increasingly using licensed characters to make utility products more engaging and memorable.

For Fevicol MR, the partnership fits naturally with its long-standing position in the art and craft category. The brand has often focused on making sticking, crafting, and school projects easier, cleaner, and more fun, and the Spider-Man edition continues that approach in a fresh format. By combining a trusted adhesive product with a globally recognized superhero, Fevicol MR turns a practical item into something kids may actively want to use.

The QR-led tutorial format adds another layer of value by linking physical products to digital learning. That makes the packs useful not only for creativity but also for guided engagement, especially for children who enjoy making 3D models and themed craft projects.

Kashyap Gala, senior vice president, consumer products, Pidilite Industries, said “At Fevicol MR, we are constantly looking for ways to connect with and engage our young consumers. Pop culture today plays a significant role in shaping newer generations, and we are tapping into that energy to create memorable experiences for our audience and who better than Spider-Man? Through this collaboration, we aim to build a stronger emotional connection with young fans while continuing to deliver the trusted product performance that consumers have come to expect from Fevicol MR.”

With this launch, Fevicol MR is doing more than refreshing its packaging. It is positioning craft time as an entertaining, easy-to-start activity that blends imagination, education, and a touch of superhero excitement.