Anuj Bhasin Appointed Chief Revenue Officer at CREX (Just Cricket) to Lead Monetisation and Growth
CE DESK 
Friday, September 4, 2026:Â Anuj Bhasin has been appointed as Chief Revenue Officer at CREX (Just Cricket), the Indian cricket-focused app, as the platform looks to strengthen its revenue and monetisation strategy.
CREX, operated by Parthtech Developers LLP, is a cricket content and engagement app that offers live scores, commentary, news, videos and fantasy insights, along with paid subscription plans such as a monthly plan at ₹99/month, a quarterly plan at ₹199/quarter and an annual plan at ₹499/year. As Chief Revenue Officer, Bhasin is expected to lead the company’s overall revenue function, including subscriptions, advertising and partnerships, as CREX continues to expand its user base and deepen engagement among cricket fans.
Prior to this role, Bhasin has held leadership positions across revenue, growth and strategy in digital media and consumer internet companies, with experience in building monetisation models, performance marketing and data-driven growth engines. His profile highlights a track record of scaling revenue for content and entertainment platforms, which aligns with CREX’s focus on turning high cricket engagement into sustainable revenue streams.
The move comes as CREX continues to invest in content, product and fan engagement features, including coverage of domestic and international cricket, fantasy insights and interactive social features around matches and tournaments. With Bhasin’s appointment, the app is signalling a sharper focus on revenue optimisation and commercial growth alongside its content and product roadmap.
