Devyani Jadav Joins Bennett Coleman & Co. Ltd. as Branch Vertical Head Following Stint at Mirchi
CE DESK 
Bennett Coleman & Co. Ltd. (BCCL), the publisher of The Times of India, has appointed Devyani Jadav as Branch Vertical Head. The announcement marks an important career move for the media sales and business professional.
Before joining BCCL, Jadav had a successful seven-and-a-half-year tenure with Entertainment Network (India) Limited (Mirchi). During her time at Mirchi, she worked across three different cities and held three key positions, steadily expanding her operational and commercial responsibilities. Her work included managing key client accounts, leading regional media sales initiatives, and driving multiplatform brand solutions.
In her new role at BCCL, Jadav will oversee vertical sales strategy, brand partnerships, and revenue generation across key corporate categories. She will work closely with cross-functional teams to build integrated media solutions across print, digital, and experiential properties. Her leadership is expected to strengthen advertiser engagement and drive revenue growth in her assigned vertical.enterpriseai.economictimes.
BCCL remains one of India’s largest and most influential media conglomerates, managing flagship print titles like The Times of India and The Economic Times, alongside large digital ecosystems. The addition of experienced media professionals like Jadav supports the group’s focus on providing sharper, high-impact advertising and partnership solutions to corporate clients across sectors.
