Zingbus has appointed Team Pumpkin as its Communications Partner
CE DESK 
Intercity mobility platform zingbus has appointed Team Pumpkin as its communications partner. The announcement was made on Tuesday, September 8, 2026. The mandate is aimed at strengthening the brand’s media visibility and thought leadership. It comes as zingbus enters its next phase of growth. Team Pumpkin, an integrated marketing and communications agency, will now handle all public relations and corporate communications for the brand.
Under the partnership, Team Pumpkin will focus on strategic media relations and business storytelling. It will work on executive profiling and thought leadership for zingbus’ leadership team. The goal is to position zingbus as a credible voice in key industry conversations. These include intercity mobility, technology, electric mobility and changing consumer travel preferences. The agency will also handle communications around zingbus’ expansion across intercity routes and its mobility offerings.
Team Pumpkin will work towards enhancing zingbus’ presence across media platforms. It will facilitate the brand’s participation in industry discussions and networking events. The engagement will create opportunities for zingbus to collaborate with other businesses and industry leaders. This includes panels, conferences, awards and other forums where mobility and technology trends are discussed. Through these activities, the agency aims to build zingbus’ reputation as an innovator in the intercity travel space.
zingbus operates a fleet of electric and premium buses on intercity routes across India. The brand positions itself as a technology-led mobility platform. It offers features like live tracking, onboard entertainment, charging points and curated travel experiences. In recent months, zingbus has expanded its route network and fleet size. It has also been investing in electric vehicles as part of its sustainability push. A strong communications strategy is critical for a brand in this category. It helps explain the value proposition to consumers, investors and policymakers.
The mandate reinforces Team Pumpkin’s focus on building integrated communications programmes. The agency wants to connect brand visibility with larger business objectives. It also aims to link zingbus’ story to broader category-level conversations. This approach is becoming common in B2C and B2B communications. Brands do not just want media coverage. They want to be seen as leaders in their space. They want to shape how the category is understood and discussed.
For zingbus, the appointment signals a more structured approach to communications. As the brand scales, it needs a partner that can handle complex narratives. These include growth stories, technology innovation, sustainability efforts and customer experience. Team Pumpkin’s role will be to craft these stories and place them with the right audiences. This includes mainstream media, business press, trade publications and digital platforms.
The partnership also reflects the growing importance of PR in the mobility sector. Intercity travel is becoming more competitive. New players are entering the market. Existing players are expanding their offerings. In such a context, clear and consistent communication can be a differentiator. It helps build trust with customers and partners. It also supports fundraising, policy engagement and talent attraction. With Team Pumpkin on board, zingbus is betting that strong communications will be a key enabler of its next growth phase.
