Social Panga Secures Digital Mandate for DeVANS Modern Breweries’ Six Fields, Godfather and Gingalalahu Brands
CE DESK 
Social Panga has secured the digital mandate for DeVANS Modern Breweries Ltd, marking a significant partnership that will see the agency lead social media strategy and digital storytelling across the brewery’s brand portfolio. The mandate covers Six Fields Beer, Godfather Beer, and Gingalalahu, a newly launched gin brand, with the Delhi office of Social Panga managing the account.
Under the partnership, Social Panga will drive content strategy, campaign development, and digital engagement for each of the three brands. The agency’s mandate encompasses comprehensive digital marketing services including social media management, content creation, influencer partnerships, and performance marketing aimed at strengthening brand presence and consumer engagement across digital platforms.
The appointment reflects DeVANS Modern Breweries’ strategic focus on building stronger digital capabilities as the alcohol beverage category increasingly recognizes the importance of specialized digital marketing to enhance online visibility and connect with consumers. The partnership comes at a time when brands are seeking agencies that understand digital culture and can translate brand positioning into compelling digital narratives that resonate with target audiences.
Monalisa Mandal, Senior Vice President Marketing at DeVANS Modern Breweries Ltd, said, “At DeVANS, we were looking for partners who think like builders. Social Panga demonstrated a clear grasp of where digital culture is headed and how our brands can lead within it. That’s what earned them the mandate across Godfather, Six Fields, and Gingalalahu.”
Himanshu Arora, co-founder, Social Panga, said, “Stepping into the alco-bev category with brands like Six Fields, Godfather, and an exciting new gin, Gingalalahu in the mix is a great milestone for us. Each brand brings a unique voice and audience, and we see immense potential in shaping narratives that are culturally sharp, engaging, and built for today’s digital-first consumer.”
Social Panga, headquartered in Bengaluru, has built a reputation as a creative-and-social-first agency specializing in social-first consumer brands. The agency is known for its playful, culture-aware brand work and has established itself as a preferred partner for D2C and consumer brands seeking innovative digital marketing solutions. The agency’s expertise spans social media strategy, content creation, influencer marketing, and performance-driven digital campaigns.
The partnership aligns with DeVANS Modern Breweries’ broader brand-building initiatives, including the recent launch of Gingalalahu in the premium gin category. The Indian craft dry gin, handcrafted with nine exotic botanicals and distilled in small-batch pot stills, was introduced in August 2026 and is currently available in Chandigarh, Jammu, Gurgaon, and Goa, with retail availability in Delhi and Mumbai expected to follow.
