Vijay Chauhan Joins Havas India as AVP – Digital Media
CE DESK 
Vijay Chauhan has started a new position as Associate Vice President – Digital Media at Havas India, marking a significant senior leadership addition to the media agency’s digital capabilities. Chauhan to oversee digital media strategy, programmatic investments, performance marketing, and digital innovation initiatives as Havas Media Network India expands its digital-first offerings for clients across sectors.
The AVP – Digital Media role at Havas India typically encompasses oversight of digital media planning and buying, programmatic advertising, performance marketing optimization, digital analytics, and emerging technology integration. The position sits at a senior level within the agency’s media division, requiring expertise in navigating India’s complex digital ecosystem, optimizing multi-channel digital investments, and delivering measurable ROI across search, social, display, video, and connected TV platforms.
Chauhan’s appointment comes at a strategic time for Havas Media Network India, which recently secured Policybazaar’s integrated media mandate valued at ₹250-300 crore following a competitive multi-agency pitch. The mandate, awarded in August 2026, ends Policybazaar’s 15-year relationship with WPP and positions Havas Media to oversee media planning, broadcast television sponsorships, digital programmatic acquisition, and high-impact sports properties across Policybazaar and Paisabazaar platforms. This win underscores Havas Media’s growing competitiveness in India’s digital-first media landscape.
Havas India’s digital capabilities span programmatic advertising, search engine marketing, social media advertising, content marketing, influencer partnerships, and data analytics. The agency works with marquee clients across FMCG, financial services, automotive, healthcare, and e-commerce sectors, making digital media expertise a core competency for delivering integrated, omnichannel campaigns that drive business outcomes.
The appointment suggests extensive experience in digital media planning, programmatic advertising, performance marketing, client leadership, and team management within India’s advertising and media ecosystem. The role will be critical as Havas Media continues to build its digital capabilities amid broader regional challenges—Havas APAC recorded a 4.8% organic decline in net revenue during H1 2026, though India’s performance has been more resilient than other APAC markets.
