Hersh Bhandari Returns to NDTV as Brand Advisor and CoLab Head
CE DESK 
Hersh Bhandari, former CEO of Republic TV, has rejoined the NDTV Group in a dual leadership capacity as Brand Advisor and Head of NDTV CoLab. The appointment marks his return to the NDTV ecosystem after a previous stint with NDTV Media, bringing over two decades of experience across revenue growth, brand strategy, and media operations.
In his new role, Bhandari will advise the group on overarching brand strategy while spearheading NDTV CoLab, the network’s customized brand solutions and branded content vertical. Launched in July 2026, NDTV CoLab is the refreshed identity of the network’s branded content and brand-solutions division, previously known as NDTV Brand Studio. The vertical develops campaigns, conversations, and intellectual properties with brands, institutions, marketers, and creators across multiple platforms.
Bhandari’s career trajectory includes significant leadership positions across India’s leading media organizations. Before joining Republic Media Network ahead of Republic Bharat’s launch, he served as National Revenue Head at India Today Television and spent six years with Times Network. At Republic, he initially took charge as Executive Vice President–Revenue before being elevated to Group Chief Operating Officer in February 2022, overseeing national broadcast operations and expansion across new regions and languages.
His earlier experience also includes tenures with Star Group and Mastiii, building a comprehensive understanding of media operations spanning television, digital, and branded content ecosystems. The appointment positions him to leverage this cross-platform expertise in strengthening NDTV’s brand partnerships and content innovation initiatives.
Bhandari confirmed his return through professional networks, signaling a strategic move to enhance NDTV’s brand solutions capabilities as the news network continues expanding its commercial partnerships and content offerings in an evolving media landscape.
