Liqvd Asia Wins Narayana Health’s Social Media and ORM Mandate

Liqvd Asia has won the social media and online reputation management mandate for Narayana Health after a competitive multi-agency pitch.

Under the mandate, the agency will manage Narayana Health’s social media presence and online reputation strategy across digital platforms. The focus will be on building credible, relevant, and engaging communication that supports the healthcare brand’s digital visibility and patient connection.

The account win is important because healthcare brands need more than awareness-driven content online. They must also maintain trust, respond carefully to public sentiment, and keep communication clear and consistent across channels. In that context, social media and ORM are not just support services; they are central to brand confidence and reputation management.

Liqvd Asia has positioned itself as an independently owned digital and ORM-focused agency with experience in content creation, engagement, and reputation strategy. The Narayana Health mandate adds to its credibility in handling categories where communication needs to be both precise and empathetic.

Abhishek Misra, country head – brand & marketing – Narayana Health, said “When someone is looking for healthcare, they are often looking for more than just information. They are looking for clarity, confidence, and at times, reassurance. As digital experience becomes part of that relationship, it is important for us to communicate with the same sense of responsibility that we bring to the care we provide. Partnering with Liqvd Asia gives us the right expertise to build that presence with rigour and relevance.”

 Arnab Mitra, Founder and Managing Director – Liqvd Asia, said “In healthcare, the most important digital conversation often happens before a person ever becomes a patient. It could be a search, a question, or simply an attempt to understand what comes next. The opportunity, therefore, is not to talk louder, but to be more useful and relevant in the moments that matter. Narayana Health brings immense scale and credibility to this space, and we look forward to bringing that purpose into the digital world in a way that feels authentic to today’s audiences.”

For Narayana Health, the partnership is likely aimed at strengthening how the brand shows up in public conversations while also improving the quality of its digital interactions. The mandate reflects a broader trend where healthcare organizations are investing more seriously in reputation-led digital marketing.