Blissclub has appointed Srijan Suman as its new Head of Marketing
CE DESK 
Suman will oversee the marketing function as Blissclub continues to scale its movement-wear business for women and men.
The appointment comes at a time when Blissclub is broadening its brand story beyond women’s activewear and building a stronger presence in the larger movement-wear category. That makes marketing leadership especially important, since the brand now needs to communicate clearly to a wider audience while still preserving the identity that made it stand out in the first place.
Suman brings experience from Metyis, where he worked as Marketing Manager for Digital Commerce, as well as earlier roles at Titan Company, where he supported e-commerce growth across brands such as Titan, Fastrack, Sonata, and the Titan World app. That background suggests a blend of performance marketing, digital strategy, and commercial thinking that can be useful for a consumer brand aiming to grow both awareness and conversion.
His move also highlights a broader trend in retail and apparel brands: marketing teams are now expected to do more than build visibility. They are also expected to shape consumer insight, digital engagement, and brand community in ways that support long-term business growth. For Blissclub, that means marketing will likely play a central role in how the brand expands, communicates product innovation, and connects with a more diverse customer base.retail.economictimes.
In his own announcement, Suman described the opportunity as a chance to help shape the next phase of a brand that is redefining movement wear in India. That signals both ambition and continuity as Blissclub looks to accelerate its next chapter.
