Adidas Joins the Esports Nations Cup as the Tournament’s Official Kit Partner
CE DESK 
The Esports Nations Cup has onboarded adidas as its official kit partner, giving the inaugural tournament a major global sportswear partner from the outset. Under the agreement, adidas will serve as the Official Kit Partner and Global Partner for the competition, which is set to bring together national esports teams from more than 100 countries and territories.
As part of the partnership, adidas will design and produce custom competition apparel for around 2,000 players and coaches participating in the event. The kits are intended to reflect national identity while giving players a unified, professional look on one of esports’ newest global stages.
The Esports Nations Cup is being positioned as a landmark international event for national-team esports competition, and the adidas tie-up adds both brand credibility and visual scale to the launch. For adidas, the move extends its presence deeper into competitive gaming, where sports, performance, and fandom increasingly overlap.
This partnership is also notable because kit design in esports is becoming more than a uniform exercise. Custom jerseys can help teams build identity, strengthen fan connection, and create a stronger broadcast presence across a rapidly growing audience. With national representation at the centre of the tournament, apparel becomes part of the storytelling rather than just a functional requirement.
The unveiling of the jerseys is expected in the coming weeks, ahead of the first edition of the tournament in Riyadh beginning on November 2, 2026. That timeline suggests the tournament is building anticipation not only around competition, but also around the visual identity of each nation’s team.
For the Esports Nations Cup, securing adidas as a kit partner strengthens the event’s global positioning and gives it an immediate association with elite sport, performance design, and international scale.
