Vritti iMedia teams up with Northern Challengers for Big Cricket League OOH push
CE DESK 
Vritti iMedia has come on board as the official OOH Media Partner for Northern Challengers in the ongoing Big Cricket League, marking an exciting entry for the transit and audio-led outdoor solutions company into sports-led experiential marketing. The partnership brings Vritti iMedia’s extensive network of rural, transit and out-of-home media touchpoints to one of cricket’s most unique formats.
The Big Cricket League is the world’s first Pro-Am cricket tournament, bringing together professional and amateur cricketers in a competitive league format. Northern Challengers, co-owned by Colab Platforms, is one of the high-profile franchises in the tournament, combining strategic media thinking with sports ambitions. Having a media partner like Vritti iMedia adds outdoor visibility and ground-level reach to the team’s growing presence.
For Vritti iMedia, the partnership is a strategic step toward associating the brand with sports and entertainment properties that have strong youth and community appeal. The company has built its strength in transit media, audio advertising and rural outreach, making it well-positioned to amplify sports franchises beyond metro digital channels and into wider communities. That kind of reach can be especially valuable for a cricket property that is still building its national fanbase.
The collaboration signals a broader shift in how sports franchises are approaching partner ecosystems. Rather than relying only on digital and broadcast partnerships, teams like Northern Challengers are recognizing the value of OOH as a tool for hyperlocal visibility and sustained brand presence during and around match days.
As the Big Cricket League continues to grow its footprint, partnerships like this one show how non-traditional sports properties are attracting media companies that want to be part of India’s evolving cricket culture. For Vritti iMedia, it is a strong platform to demonstrate the power of transit and outdoor media within live sports storytelling.ling stories is essential. Ghose’s appointment signals that SatSure is ready to take its brand and visibility to the next level on a global stage.
