Skip to content

Customer Engagement

Trends In Advertising News, Media, Marketing, Digital Industry News, PR

Primary Menu

What’s Buzzing
Customer Engagements
MarTech
Knowledge Sharing
Spotlight
People Movement
Conferences

Search for:

Home
What's Buzzing
XYXX’s new innerwear campaign flips the gender gaze

Campaigns
What's Buzzing

XYXX’s new innerwear campaign flips the gender gaze

XYXX’s latest campaign uses role reversal and humour to challenge gendered double standards while spotlighting a seamless vest designed for everyday comfort.

CE DESK June 9, 2026 2 minutes read

Subscribe to continue reading

Subscribe to get access to the rest of this post and other subscriber-only content.

Type your email…

Already a subscriber?

What do you feel about this?

Campaigns
What's Buzzing

Tags: gender gaze XYXX

Post navigation

Previous: SBI appoints Omnicom Media India as digital marketing partner

Next: SNITCH joins Zakir Khan’s “Papa Yaar” as title sponsor

Author's Other Posts

Sumit Somani joins Godrej Enterprises Group as Group Head – Digital Commerce

Sumit Somani Godrej Enterprises Group Digital Commerce

Sumit Somani joins Godrej Enterprises Group as Group Head – Digital Commerce

June 10, 2026

Parle-G expands its “G Maane Genius” story with new empathy-led films

Parle-G expands its “G Maane Genius” story with new empathy-led films

June 10, 2026

Engage Asia 2026 to bring Asia’s business, marketing and customer engagement leaders together in Sri Lanka

Engage Asia 2026 to bring Asia’s business, marketing and customer engagement leaders together in Sri Lanka

June 10, 2026

Zee Nets Major Ad Deals as 12+ Brands Back FIFA World Cup 2026 Coverage

June 10, 2026

Related News

2 minutes read

People Movement Tracker

Sumit Somani joins Godrej Enterprises Group as Group Head – Digital Commerce

CE DESK June 10, 2026

3 minutes read

ACEF Events

Engage Asia 2026 to bring Asia’s business, marketing and customer engagement leaders together in Sri Lanka

CE DESK June 10, 2026

3 minutes read

Campaigns

Parle-G expands its “G Maane Genius” story with new empathy-led films

CE DESK June 10, 2026

Vritti iMedia Northern Challengers Big Cricket League

2 minutes read

OOH

Vritti iMedia teams up with Northern Challengers for Big Cricket League OOH push

CE DESK June 10, 2026

2 minutes read

Media

Zee Nets Major Ad Deals as 12+ Brands Back FIFA World Cup 2026 Coverage

CE DESK June 10, 2026

2 minutes read

People Movement Tracker

Dentsu Creative elevates Manika Juneja to Chief Operating Officer

CE DESK June 10, 2026

OOH

Vritti iMedia teams up with Northern Challengers for Big Cricket League OOH push

1

Vritti iMedia teams up with Northern Challengers for Big Cricket League OOH push

June 10, 2026

Havmor Ice Cream takes Belgian Silky Choco Cone to Ahmedabad streets with bold OOH

Havmor Belgian Silky Choco Cone OOH campaign

2

Havmor Ice Cream takes Belgian Silky Choco Cone to Ahmedabad streets with bold OOH

June 5, 2026

Skycom unveils immersive ‘The Social Tree’ DOOH installation at Nexus Select Citywalk

Skycom installs The Social Tree DOOH structure at Select Citywalk

3

Skycom unveils immersive ‘The Social Tree’ DOOH installation at Nexus Select Citywalk

April 17, 2026

Sunfeast Dark Fantasy brings outdoor media to life with SRK-led party stunt

Sunfeast Dark Fantasy Party with SRK campaign

4

Sunfeast Dark Fantasy brings outdoor media to life with SRK-led party stunt

March 27, 2026

HELL Energy Drink dentsu India integrated marketing partner

HELL Energy Drink appoints dentsu India as integrated marketing partner

Approach Entertainment team planning PR and digital strategies for UFI Camp Decent film campaign

Approach Entertainment Wins PR & Digital Mandate for UFI Camp Decent

Dentsu Launches dentsu.Connect in India to Unite Data, Creativity, and Technology

The Mavericks partners with AVDS to expand client offerings

Bright Brain team collaborating with Sub Zero’s insulated truck, symbolizing innovation and reliability in cold chain logistics

Bright Brain Secures Digital Marketing Mandate for Sub Zero – India’s Cold Chain on Wheels

WPP advertising company faces investor lawsuit over misleading statements

WPP Faces U.S. Class Action Lawsuit Over Alleged Misleading Investors

Buy Now!

I accept the privacy policy

Lastest Post

Sumit Somani joins Godrej Enterprises Group as Group Head – Digital CommerceJune 10, 2026
Parle-G expands its “G Maane Genius” story with new empathy-led filmsJune 10, 2026
Engage Asia 2026 to bring Asia’s business, marketing and customer engagement leaders together in Sri LankaJune 10, 2026
Zee Nets Major Ad Deals as 12+ Brands Back FIFA World Cup 2026 CoverageJune 10, 2026
Vritti iMedia teams up with Northern Challengers for Big Cricket League OOH pushJune 10, 2026

Search

Weekly Newsletter

Subscribe to stay up to date

I accept the privacy policy

About Us
Contact/Submit
Advertise
Privacy Policy