JioStar promotes Vani Rane to Vice President and Head of Branded Entertainment & IPs
CE DESK 
Vani Rane has been elevated to Vice President and Head of Branded Entertainment & IPs at JioStar, marking a significant new chapter in her journey with the company since 2021. The promotion, announced via LinkedIn, expands her remit as the newly merged media giant combines Viacom18 and Disney Star under one brand. Rane is a creative leader with over 20 years of experience in content development, brand storytelling, IP and brand partnerships across media, OTT platforms, and education. She has previously worked on P&L.
Content strategy, and brand partnerships, and is a National Award Winner and Cannes Lions alumnus, reflecting her deep expertise in high-impact storytelling. In her new role. Rane will lead JioStar’s strategy for branded entertainment. Intellectual property, integrating narratives with brand partnerships and AI-enabled content creation. This comes as JioStar positions itself to use its combined scale 120+ TV channels and two leading streaming platforms—to create genre-defining content that appeals to mass audiences and premium brands alike. The appointment signals JioStar’s intent to strengthen its branded entertainment slate, where IP-driven storytelling, commerce, and brand alliances converge to create new revenue streams beyond traditional advertising and subscriptions.
As the streaming and media market becomes more competitive, leaders like Rane are expected to help JioStar build distinctive IPs that can travel across distribution channels and monetize through partnerships, merchandise, and global licensing. Rane’s elevation also reflects JioStar’s broader leadership restructuring following the merger, aligning talent, content, and commercial priorities to drive growth through integrated storytelling and brand-led content strategies.
