Skip to content

Customer Engagement Network

Advertising, Media, Marketing, Digital Trends & PR News.

What’s Buzzing
Advertising
Marketing
Media
Knowledge Sharing
People Movement
Reports & Insights
Press Release
Events

Search for:

Home
What's Buzzing
Ananya Panday Steps Into Limca’s New Digital‑First Brand Chapter

Advertising
Spotlight
What's Buzzing

Ananya Panday Steps Into Limca’s New Digital‑First Brand Chapter

Limca appoints Ananya Panday as its brand face and social‑first lead, relaunching the “Feel the Taazgi” platform with trend‑driven, participatory content.

CE DESK April 9, 2026 2 minutes read

Stay connected via Google News.

Follow us for the latest Advertising, Media, Marketing, Digital, PR News & Insights.

Add as preferred source on Google

Subscribe to continue reading

Subscribe to get access to the rest of this post and other subscriber-only content.

Type your email…

Already a subscriber?

What do you feel about this?

Advertising
Spotlight
What's Buzzing

Tags: Ananya Panday Limca

Post navigation

Previous: Spotify Elevates Dinesh Kumar Srinivasan to Head of Marketing

Next: Ixigo Appoints Ameya Velankar as Group Senior Vice President – Marketing

Author's Other Posts

OZiva appoints Abhishek Agrawal as Chief Growth Officer

customer engagement network Abhishek Agrawal OZiva Chief Growth Officer

OZiva appoints Abhishek Agrawal as Chief Growth Officer

August 27, 2026 0

IGP brings sibling stories to life with interactive Rakhi billboard in Mumbai

customer engagement network IGP interactive Rakhi billboard sibling stories

IGP brings sibling stories to life with interactive Rakhi billboard in Mumbai

August 27, 2026 0

Imran Majid elevated to Vice President – Investment at Alliance Advertising and Marketing

customer engagement network Imran Majid Vice President Investment Alliance Advertising

Imran Majid elevated to Vice President – Investment at Alliance Advertising and Marketing

August 27, 2026 0

Dipika Kapoor rejoins Network18 as National Digital Strategy, IPs Head for Indian Language Cluster

customer engagement network Dipika Kapoor Network18 National Digital Strategy IPs Head

Dipika Kapoor rejoins Network18 as National Digital Strategy, IPs Head for Indian Language Cluster

August 27, 2026 0

Related News

customer engagement network IGP interactive Rakhi billboard sibling stories

2 minutes read

OOH

IGP brings sibling stories to life with interactive Rakhi billboard in Mumbai

CE DESK August 27, 2026 0

customer engagement network Imran Majid Vice President Investment Alliance Advertising

2 minutes read

People Movement Tracker

Imran Majid elevated to Vice President – Investment at Alliance Advertising and Marketing

CE DESK August 27, 2026 0

customer engagement network Instamart delivery bag Rakhi delivery partners

2 minutes read

Marketing

Swiggy Instamart turns delivery bag handles into Rakhis for delivery partners

CE DESK August 27, 2026 0

Disney Reliance JV loss $44 million June quarter

2 minutes read

Reports & Insights

Disney’s loss from Reliance joint venture narrows to $44 million in June quarter as JioStar turns profitable

CE DESK August 27, 2026 0

customer engagement network Uditvanu Das Havas Play VP

2 minutes read

People Movement Tracker

Uditvanu Das has been elevated to Vice President at Havas Play

CE DESK August 27, 2026 0

customer engagement network Hocco Mirzapur OOH Ahmedabad

2 minutes read

OTT

Ice cream brand Hocco has teamed up with Mirzapur: The Movie to launch a bold, larger-than-life OOH installation in Ahmedabad

CE DESK August 26, 2026 0

Campaigns

Advertisement

Social Cinema by Monkey Studios

Influencer Marketing & Content Agency, ‘Monkey Studios’ Introduces “Social Cinema” in Su

EaseMyTrip travel platform facilitating pilgrimage tours to Golden Temple in Punjab

EaseMyTrip Wins Punjab Mandate to Manage Pilgrimage Travel

FTA Global Bags Digital Marketing Mandate for Apex Group

FTA Global Bags Digital Marketing Mandate for Apex Group

Burson, the global communications agency purpose-built to create value for its clients through reputation, today announced it has acquired Limbik Inc., the cognitive-AI company behind Decipher, Burson's predictive intelligence platform that forecasts how communications will resonate with audiences operating in more than 60 markets globally. The acquisition reflects Burson's continued investment in AI capabilities that help clients navigate reputation, communications and stakeholder trust in an increasingly complex information environment. Limbik and Burson co-developed Decipher’s proprietary IP over the past two years, giving Burson a first-mover position in AI-native audience intelligence within a broader product suite that also includes Sonar, Reputation Capital and The Fount. The acquisition brings Limbik's proprietary cognitive AI capabilities, engineering team and AI research team fully in-house, allowing Burson to accelerate product integration and development across its entire innovation suite. This enables the ability to capture the full value of the Decipher platform across the WPP network via WPP Open. "Decipher has become foundational to how we help clients build, protect and prove the value of their reputation in real time," said Corey duBrowa, CEO of Burson. "Bringing Limbik's team and technology on board at Burson lets us build solutions faster for our clients and own our future technology roadmap. This work isn’t a separate service line item anymore. It's foundational to every piece of client work we do, and it's how we help clients lead, not just adapt, in the intelligence era. This move ensures faster answers, sharper judgment and a predictive, ‘see around corners’ edge we can put directly in our clients' hands, no matter where in the world we're working or what problem we're helping them solve." Decipher forecasts how communications will resonate with audiences, predicting the virality and believability of messaging to determine impact before it reaches the market. The technology serves as the predictive engine behind Burson's AI-enabled ecosystem, powering the agency's work across GEO, Reputation Capital, Culture Up and influencer strategy. Limbik co-founders Zach Schwitzky and Josh Levin will join Burson as Global Head of Innovation, AI Platforms and Products and Global Head of Innovation, Clients & Growth, respectively reporting to Global Chief Innovation Officer, Chad Latz. The broader Limbik team will join Burson’s Innovation team to build and expand AI advisory and product capability across the entire company. "Every firm in the industry is guessing how audiences will react. We built the cognitive framework that knows," said Zach Schwitzky, co-founder and CEO of Limbik. "With Decipher, Burson didn’t just add a tool. It activated a model for how real audiences around the world respond to information. At Limbik, we set out to build the AI infrastructure that the world's most influential agency runs on and the intelligence behind how it shapes and protects reputation at scale. Burson understood that before anyone else, and this is what setting the standard looks like.” “With this acquisition, Burson continues building a standing innovation arm within our walls, designed to continuously generate, test and integrate new AI products across every practice, every geography and the entire communications and creative workflow," said duBrowa. "This is how we set the agenda for the industry - not by adapting to how AI changes communications but pioneering and proving what that change looks like.”

Global communications agency Burson has acquired cognitive AI company Limbik

Jiostar Takes Full Control of ‘Star’ Brand After STPL Merger Completion

TVS Motor media mandate

TVS Motor has awarded its estimated ₹200 crore media mandate to Dentsu

Categories

Categories

Subscribe to our newsletter!

I accept the privacy policy

Lastest Post

OZiva appoints Abhishek Agrawal as Chief Growth OfficerAugust 27, 2026
IGP brings sibling stories to life with interactive Rakhi billboard in MumbaiAugust 27, 2026
Imran Majid elevated to Vice President – Investment at Alliance Advertising and MarketingAugust 27, 2026
Dipika Kapoor rejoins Network18 as National Digital Strategy, IPs Head for Indian Language ClusterAugust 27, 2026
Swiggy Instamart turns delivery bag handles into Rakhis for delivery partnersAugust 27, 2026

Search

Weekly Newsletter

Subscribe to stay up to date

I accept the privacy policy

About Us
Contact/Submit
Advertise
Privacy Policy

Copyright © 2026 All rights reserved.