CE DESK 
Offbeet Media strengthens leadership with Abhijeet Rathor as Chief Business Officer, tasked with driving revenue growth and expanding client partnerships in the performance marketing landscape.
Performance marketing agency Offbeet Media has appointed Abhijeet Rathor as Chief Business Officer, bringing strategic revenue expertise to accelerate the agency’s growth trajectory. Rathor joins at a pivotal moment as Offbeet scales its data-driven solutions for D2C brands, e-commerce platforms, and digital-first enterprises.
With extensive experience scaling businesses across digital marketing, ad tech, and client services, Abhijeet will oversee business development, key account management, and P&L optimization. His mandate focuses on forging strategic partnerships, expanding service offerings in performance analytics, and penetrating new verticals like fintech, healthtech, and quick commerce.
Offbeet Media has built a reputation for ROI-focused campaigns leveraging advanced attribution models, hyper-targeted social ads, and creative experimentation. Rathor’s addition strengthens the C-suite as the agency navigates competitive digital budgets and evolving privacy regulations.
Previously driving growth at leading martech firms, Abhijeet brings proven success in transforming client relationships into long-term revenue streams. Agency leadership highlighted his blend of operational rigor and client-centric innovation as perfect for Offbeet’s next growth phase.
Headquartered in Mumbai with a pan-India footprint, Offbeet serves ambitious brands seeking predictable growth through measurable digital channels. Rathor’s strategic oversight will position the agency to capture larger transformation mandates amid India’s booming digital ad market projected to exceed $15 billion by 2026.
