CE DESK 
ET NOW gears up for Budget 2026 with multi-platform live coverage, expert panels, and real-time analysis starting 5 AM on February 1, decoding Union Budget impacts for investors and businesses.
ET NOW, India’s premier business news channel under the Times Network, has unveiled its expansive coverage plan for Union Budget 2026, presented by Finance Minister on February 1 at 11 AM in Parliament. The marathon broadcast kicks off at 5 AM, offering uninterrupted insights into fiscal policies shaping India’s $4.1 trillion economy amid post-election reforms.​
From pre-budget speculation on tax slabs, capex hikes, and PLI extensions, ET NOW’s anchors like Supriya Shrinate and Nikunj Dalmia lead thematic segments. “Budget Kaun Banega Crorepati?” spotlights MSME relief, while “Taxation 2.0” dissects slabs for salaried class eyeing relief beyond ₹15 lakh threshold. Live from North Block, drone shots capture the ceremonial arrival, complemented by street interviews gauging public sentiment on inflation-hit wallets.
Digital amplification via ETNOW.com and YouTube features real-time trackers for market reactions—Nifty expected to swing 200 points post-announcement. Supriya Menon, ET NOW President, emphasized viewer-centric decoding: “We simplify complexities, from EV subsidies to agri-doubling targets.” Multilingual feeds in Hindi (ET NOW Swadesh) and regional hubs ensure pan-India reach, with post-budget town halls hosting economists like Arvind Subramanian.
Interactive polls on X predict 60% favoring income tax cuts, aligning with consumption revival needs. ET NOW’s signature ‘Budgetometer’ visualizes allocations—defense at ₹6.5 lakh crore, infra crossing ₹12 lakh crore. This coverage builds on 2025’s record 50 million+ impressions, solidifying ET NOW as the go-to for actionable finance intel.
