CE DESK PayU partners with Startup India and DPIIT to spotlight 36 D2C founders from every state and UT in this Republic Day 2026 campaign, showcasing India’s unstoppable entrepreneurial spirit and seamless payment solutions.
India’s startup ecosystem has exploded from 400 recognized startups to over 2.09 lakh, creating more than 21 lakh jobs nationwide, thanks to initiatives like Startup India marking its 10th year. PayU’s “Startup Republic” campaign, in collaboration with Startup India and DPIIT, celebrates this milestone by traveling across all 28 states and 8 union territories to highlight 36 extraordinary D2C founders.​
Inspired by “Vasudhaiva Kutumbakam” – the world is one family – the Republic Day 2026 video captures untold stories from hometowns, proving innovation thrives beyond metros. From Ladakh’s ingenuity to Kerala’s creativity, Punjab’s passion to Mizoram’s vision, these entrepreneurs embody India’s diverse entrepreneurial spirit. Founders share how Startup India enabled growth, with testimonials praising its role in moving from employment to job creation.​
PayU powers this revolution with seamless payment solutions, bridging startups and customers for frictionless scaling. Quotes like “Building a business in Nagaland is possible” and “India’s biggest consumer market has become a movement” underscore the nationwide momentum.​
36 founders. 36 stories. 1 unstoppable nation. This campaign proves the Indian startup revolution is everywhere, driving genuine impact and bold companies. Watch the stories at payu.in/startup-republic and join the movement: Together, we build India.
